Beauty standards are evolving, heavily influenced by social media, where women proudly showcase their natural beauty in all shapes and sizes.
A recent study published in the International Journal of Fashion Design, Technology, and Education highlights this change, showing that the average American woman now wears a size 16 or 18, compared to size 14 in previous years.
The analysis of data from over 5,500 women in the U.S. revealed that the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades. Susan Dunn, the lead expert of the study, emphasizes the importance of this data: “Understanding the average size can significantly impact women’s self-image.” Dunn and co-author Deborah Christel urge the fashion industry to adapt to these changes.
These women are here to stay, and they deserve clothing that fits them,“ Dunn explains. The message is clear: clothing designers need to update their sizing standards to accurately reflect the true shape and size of the modern American woman.
